|The Art of Marketing Communication and Corporate Culture
ISBN 984 05 1791 0 2008 424pp 215x136mm HB Tk.600.00 US$30.00
Marketing and Communication are two different subjects and yet, when they are written together it creates a whole new dimension or definition. When the desire is to market a product, a concept or a cause, to consumers, audiences or population; marketing team and sales team work together to make their product, concept or cause most wanted or desired by the target group. Generally speaking, the entire process and the continuity of that practice is Marketing Communication.
The first part is all about Marketing Communication, The Art of Closing, Motivational Techniques, Understanding Human Behavior, and a Brief discussion on Marketing and Management.
An understanding of the global corporate arena is very important. Social culture affects the corporate world. Diversity, interpersonal awareness and understanding, adaptability, versatility, relationship building, are some examples of a few fields that we can improve upon.
The second part of the book deals with Corporate Culture, Negotiation Science, Corporate Social Arena, Attire, Social Graces, Etiquette, etc. It also discusses the competencies in a corporation on topics such as Adaptive Thinking, Versatility, Corporate Politics and Structure Challenges, Proactiveness, Client Service, Interpersonal Awareness, Relationship Building and Team work.
Ehsan Imdad, PhD educated in the USA and has 20 years of American corporate experience concurrent with many years of non-profit top management experience. Presently, he is an entrepreneur, innovator, investor and services provider internationally for “Walsh, Imdad, Weinberg Group” as the President. Ehsan Imdad has worked for some of the world’s largest pharmaceutical companies and financial companies in various upper management/marketing positions in the United States. He has received American national and international level awards. A documentary on Ehsan Imdad’s professional life was produced and televised by a New York based American mainstream TV channel in 2005.